User Interface, User Experience, Interaction Design.
The design concept of Oppo OS XIV.
The conceptual ideas for the Oppo.
Key visuals and developed visual language aligned with brand strategy.
Oppo operating system concept is designed to run applications in an optimized manner,
to provide users with productivity-enhancing features and to make the overall experience more enjoyable.
“Oppolence” brand identity film directed by Studio Lernert & Sander
Normal has been redefined and the epidemic has changed our world and our thinking.
Weak Time Perception.
The concept of time no longer seems to exist, and the uncertainty created by the new crown epidemic
has changed our grip on time, leading to worse health, poorer moods, drowsiness and fatigue.
During 2020~2022, users are experiencing multiple emotional states at the same time in the face of a fickle world.
And the new crown epidemic is just the tip of the iceberg of emotional overload; racial inequality, political polarization, climate crisis and other global issues are also controlling our emotions on a daily basis.
From work anxiety to long hours working from home, 2020~2022 brings a collective trauma that presents
a recessionary mentality that will take years for people to fully embrace.
Rainbow Church – The liberation of light.
The changing color of light throughout the day is an important cue
for people to perceive time.
Hiroshi Sugimoto uses a prism to analyze and record the light
at different times of the day,
creating photographic installation art.
Using specific wavelengths of light and changing according to the time of day,
it helps users naturally wake up and maintain a healthy circadian rhythm.
Natural light LEDs can suppress melatonin and have a similar effect to a cup of coffee.
Italian modern design style is popular again to break the simple cold wind-oriented design market,
bringing vitality and happiness. Mass and noble parallel development of the dual-track route,
both modernist functionality and cultural connotation.
Comfort and raw aesthetics.
Aesthetics that are contrived, uncomfortable and overly edited have been phased out in favor of showing real beauty,
and a completely authentic aesthetic can ease anxiety. In this chaotic era, product success revolves around
the ability to provide "comfort".
Architecture immersed in nature.
One with nature, surrounded by tranquility, the building achieves a symbiotic
relationship with its natural environment, bringing true peace to its audience.
Floating record button.
Because of the epidemic, the world has entered the state of working at home for a long time, so home style and sports style have become the new fashion, Pinterest Business predicted the trend of 2021, Athflow will be the focus of the whole year. It means when the movement (athleisure) meets the flow (popular), that is, you can wear at home and can also elegantly wear out of the premium sports style.