DESIGN PROCESS
We will be guided by human-centered design key principles
to
Provide tangible guidance for the design experience.
We will utilize common behaviors and understandings
To identify touch points and shared goals between the variety of users.
Project team composition
Design Director
Lead UX Designer
Senior UX Designer/UX Researcher
Lead Visual Designer
Senior Business Analyst
General list of deliverables:
UI documentation wherever applicable for development purposes
Brief documentation
MVP features documentation
MVP user journey map documentation UX activity documentation
Interactive prototype
Figma files wherever applicable
Business Requirements
This is the first official meeting with he stakeholders to fully understand the product and the requirements of the project.
We will need to answer the What, the Why and the How.
Focus Groups / Surveys
A focus group is a very old but effective methodology to gain understanding for others. It’s been used widely in the UX industry as part of research deliverables to provide input and to gain insights of user behaviors and motives.
This is usually conducted in person or remotely with a group of 3 - 5 people with open discussion / questions related to our platform.
User Personas
A persona is a user’s complete profile (name, occupation, challenges, pain points, habits, favorite brands, etc...) for our target audience.
Based on our gained insights we will define 3 to 5 persona types to act as our source of truth that will influence our decisions.
Competitive Analysis & Discovered Features
Having a look at the competition will be a good benchmark to define, validate and utilize useful features that can be added to our list of identified features
User Journey Map and MVP features
We will create user journey experience maps to identify essential needs that will help us to identify the necessary features to include in our MVP.
Ideating
Ideation in a form of sketches for different concepts that allows for ideas to be tested and verified very quickly.
User Flow
A user flow is a step-by-step diagram of specific features and activities done by users to help them complete a task by moving through screens.
Ideating
Ideation in a form of sketches for different concepts that allows for ideas to be tested and verified very quickly.
Information Architecture
Card Sorting is a method used to group certain pieces of information together. We will utilize card sorting with real people to understand how they sort or group information together which will influence our decisions for content architecture.
Site Map
This is where we decide on the site navigation based on the information architecture activity.
Wireframes + Interaction Design
Building the wireframes inline with components guidelines taking into consideration the interaction design.
Prototype
Preparing a rich and interactive design with visual elements for user testing.
User Testing
User testing is about bringing in real users to test crucial product features. We give them specific tasks to achieve and validate their experience.
Design System
Based on the user feedback results and final design decisions, we will start preparing design system as a design transfer documentation
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Mail us for collaboration
hello@northpole.design